Celebrating 15,000 Babies: Simba Cam at Sydney Swans Home Game

Over the long weekend, Adora launched Simba Cam in partnership with the Sydney Swans, celebrating a huge milestone of more than 15,000 babies born through Adora across Australia. The activation featured families holding their little ones up on the big screen in Simba style, and invited Swans supporters to lift their own children in celebration of the many different journeys that brought them there.

The activation reflects how the Sydney Swans partnership has evolved from sponsorship into a genuine storytelling platform, with every baby representing a moment worth celebrating. With 1 in 6 Australian couples experiencing infertility, Simba Cam gave us a light-hearted yet meaningful way to bring fertility conversations into the stands and start breaking down the stigma that so often surrounds them.

Head over to our Instagram page to see how the day unfolded.