Adora launches new clinic-recruited sperm donor campaign
14th Sep 2026
In response to the worldwide shortage of sperm donors, Adora Fertility has launched a marketing campaign to recruit local donors, becoming one of the first affordable IVF providers in Australia to do so. The campaign is designed to increase donor availability within Australia and make growing a family more accessible and affordable for those who need a donor.
The 'No awkward' campaign uses humour to tackle the stigma often associated with donation and get more people talking about becoming a donor and ultimately donating.